Live Life Not Cancer bkilla1
Liv Life Not Cancer
The Live Life Not Cancer non-profit was formed after the sad death of the founder’s husband at a young age. The non-profit focuses on helping families deal with the pain and loss of cancer. We were brought in to help develop the non-profit from conception to operating status.
A Worthy Cause
It was clear from the onset that this was more than just a project for use, just another client. From concept to creation, we have been honored to help bring this non-profit to the world, to help others who face the ravages of cancer.
The non-profit has been built from an idea, a desire to help others. Our challenge was to build a brand that was more than just a money-gathering machine, one that would not compete for dollars with other, established non-profits in the same arena.
The decision was made to focus on enabling happiness for cancer-affected families, and to steer away from the medical and painful aspects of the disease. The brand language is decidedly warm and inviting.
The brand has an established, articulated purpose, and has a visual esthetic that encourages participation and support.