Video Is Most Likely to go Viral

Video Rules. Really.

Video is most likely of all types of online content to go viral and get you noticed. Here are more quick and easy video marketing statistics to prove why you should invest in that ongoing video project, YouTube ads, or feed Snapchat habits.

Video Marketing Volume Statistics

And there’s more!

  • 72 Hours of video are uploaded to YouTube every 60 seconds.
  • One-third of online activity is spent watching video.
  • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista).
  • 85% of the US internet audience watches videos online.
  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 1200% more shares than text and images combined.
  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).
  •  You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

Fun Video Marketing Facts

Want more reasons for your video strategy? Call or email us and we’d be delighted to help you better inform your strategy!

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